Le Palais Gourmet Beverly Hills Transformed to American Tea Room

(PRWEB) November 23, 2009 -- The founders of Le Palais Gourmet – Beverly Hills are pleased to announce a new venture: American Tea Room. American Tea Room (http://americantearoom.com) features an enhanced new website featuring over 150 premium loose leaf teas, the largest array of tea ware and accessories ANYWHERE in the U.S. along with the great service and standards tea aficionados have come to expect.

Founded in 2003, Le Palais Gourmet was a French inspired tea salon, serving the greater Los Angeles Area and distinguishing itself as one of the finest tea emporiums in the U.S. With the recent stellar growth of their online sales Le Palais Gourmet decided to invest in building a larger venue for online sales, translating their amazing boutique online, with all the knowledge, selection and quality that tea drinkers have come to expect when shopping in their Beverly Hills retail store.

After undertaking such a tremendous effort Le Palais Gourmet realized that a great number of potential customers were having difficulty finding them online, primarily due to the French spelling of their retail store name. A new name was needed to make the site more accessible and searchable but what to rename us became a major decision. First we are American, and our experience with tea is very American. Like many of our fellow countrymen, we want the finest and best teas – teas that up until just a few years ago where not available stateside. Our solution – we travel the world to bring the finest teas (http://www.americantearoom.com/loose-tea.html) and tea accessories (http://www.americantearoom.com/gifts.html) back to America for your use and enjoyment. To reinforce what we do so well, we needed to make sure the word tea was in our name, so we added “American” to “tea” to create our new name – American Tea Room.

The mission of American Tea Room is to feature more of the finest loose leaf tea and the widest range of tea pots, tea cups, accessories and tea related items than any store anywhere. American Tea Room has the knowledge and experience to help enhance any tea experience whether novice or savant with easy to understand instructions, preparation guides and the finest service at your fingertips. You’ll agree American Tea Room is Your Ultimate Tea Resource.

American Tea Room is also dedicated to providing the best resources and education about tea and its preparation and use, as shown in our inaugural video attached to this release.

American Tea Room is located at 401 N. Canon Drive at the corner of

Brighton Way, in the heart of Beverly Hills’ Golden Triangle.

STORE HOURS: Monday – Saturday 10 AM – 6 PM, Sunday 12N – 5PM

Shop Online 24 hours a day at AmericanTeaRoom.com (http://www.americantearoom.com)

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