The Ultimate Gift of Choice: Vivabox Introduces a Fresh Take on Gift Giving -- Leading European Gift Company Makes U.S. Debut with First Wave of Si

GAITHERSBURG, Md. (Business Wire EON) October 16, 2008 -- The first wave of vivabox products, now available online at www.vivaboxusa.com offers gift givers the ability to give two gifts in one. Unlike other experiential gifts on the market, vivabox offers its recipients a taste of what they can receive before easily redeeming a corresponding gift card to complete their experience. And with its expansive network of best-in-class partners and numerous choices for redeeming gifts, vivabox combines the immediate pleasure of a tangible gift with the ability for each recipient to choose what they want, and when they want it.

The first four vivaboxes include a Tea Time box, complete with a preview of specialty teas for the recipient to sample and choose; two Spa boxes with an assortment of natural bath and body products and a gift card redeemable for luxurious spa services; and a Gourmet to Your Door box, which includes cloth napkins, silver plated napkin rings and a gourmet menu from which the recipient can choose a special meal to be delivered to his/her door. The all inclusive boxes range from $50 to $160.

Vivaboxes joined the Sodexo Group – a world leader in Food and Facilities Management – in June 2007. First introduced in Belgium in 2003, the company has enjoyed enormous success throughout Europe with its innovative gift box experiences. Using its network of established vendors and partners across the country, Sodexo plans to separate vivabox from its competitors with unrivaled product partners and innovative experiences.

Now available for purchase on vivaboxusa.com:

--   Spa Massage/Facial vivabox OR

Spa Manicure and Pedicure vivabox

From Boston to Seattle and everywhere in between, spa enthusiasts can enjoy a variety of spa services at one of over 4,000 of the top day spas, courtesy of vivabox spa partner, SpaFinder, the global resource in spa information, products and gifts. With the enclosed selection of natural bath and body products made with organic ingredients by EO® Products, gift recipients can begin the relaxation at home, and then choose to have a standard massage, facial or manicure AND pedicure at the location of his or her choice using their vivabox Spa gift card, also enclosed. The entire experience, even the tip, is included.

  -- Tea Time vivabox

For the gift recipient that enjoys a soothing respite over a warm cup of tea, vivabox tea offers an extraordinary experience. With tea partner Numi, tea lovers will enjoy a sampling of seven different flavors of specialty tea - including white rose, monkey king jasmine green and sunset oolong flowering tea - and can then redeem the enclosed gift card for a larger box of their favorite flavor, or other tea time related gifts, including teapots, music and assorted tea boxes.   -- Gourmet to your Door vivabox

The ultimate fine dining experience- delivered to your door. With partner GourmetStation, a leader in upscale dinner gifts, the recipient of this vivabox will enjoy a three course meal at their home, in the cuisine of their choice; including French Bistro, Mediterranean Feast, New Orleans favorites and many more. To prepare for the evening, gift recipients will receive two luxury cloth napkins with silver plated napkin rings, and instructions on how to make the perfect napkin fold. With vivaboxes, Sodexo plans to roll out another round of exclusive gift experiences in the coming weeks, with an even larger list to be unveiled by early next year. The next round of gift experiences will include a Wine gift box, a Coffee gift box and a BBQ themed gift box, each of which will also feature best-in-class partnerships and creative delivery options. To learn more, or to shop the current collection, visit www.vivaboxusa.com.